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Dirt is Good. Play On!

At Persil, we believe that dirt is part of the game. Sweat, blood and mud will always be there, but we will too. The first time and every time after that, picking you up, dusting you down and sending you back fresh and ready to give it your absolute best. So, don’t be afraid to leave your mark and play on! Because Dirt is Good.

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Product

Silhouette of a bottle of Persil liquid

Production, packaging and ingredients. We’re putting them all to the test.

Have a peek
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People

Silhouette of children with hands in the air

Sometimes the best ideas come from letting ourselves make a little mess.

Get involved
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Planet

Silhouette of planet Earth

We’re being kinder to the planet, but we never compromise on being tough on stains.

Find out how